LA Society
LA Society is an athleisure brand that aims to blur the lines between work, gym, and play with versatile and fashion-forward activewear. As their creative consultant, I worked with the LA Society team to develop a brand from scratch, grounding it in playfulness, while incorporating elements of Los Angeles (the driving inspiration for much of the brand's designs).
Service
Art Direction, Print, Web, Digital
Year
2019 - Present
Investor Pitch Deck & Brand Book
To help the brand approach investors and potential partners, I created a brand book and pitch deck that highlighted the brand's attributes and core elements.
Social Media Strategy
Working closely with the brand's digital marketing team, I helped to create templates for both paid and organic content on various social media platforms.
Photoshoot Direction
My first initiative with the brand was to help direct a photoshoot for social media content and digital advertising. This shoot served as the basis for all future shoots and content to be created by influencers.
