Waft Custom Fragrance
Waft is a custom fragrance platform that is reinventing the way people experience fragrance. As creative director I helped to redevelop Waft's existing branding through all touch points. Each interaction with the brand invites people to express who they are through scent.
Service
Print, Digital & Web
Client
Waft Custom Fragrance
Year
2019-2020
Waft means: a gentle movement of air. Throughout all brand assets, I wanted to highlight this gentle movement. Soft organic lines, raw ingredients, and an emphasis on light and shadows can be seen throughout most imagery.
Web & Mobile - A/B testing
One of my main responsibilities was to produce various websites that we could A/B test with our audience. As a new player in the fragrance market, A/B testing allowed us to get to know our audience better and reframe our positioning based on the data we received.
Labels for every personality.
A huge aspect of the brand is personalization of the packaging. We wanted customers to be able to choose from a wide range of packaging styles, that were also on brand with Waft's identity. I wanted to highlight movement, softness, and playfulness while creating masculine, feminine, and unisex options.
